Unpacking business, management, and entrepreneurship education online: Insights from a hybrid literature review

Business, Management, and Entrepreneurship (BME) education uncovers a valuable learning space within the online environment. Scholars and practitioners have embraced distinctive perspectives to exlpore BME education online. This led to a fragmentation of approaches and practices aimed at recontextualising BME education online. The article intends to overcome such fragmentation. For this purpose, it undertakes a hybrid literature review, consisting of a bibliographic analysis to map the scholarly debate on BME online education, and an interpretive review to systematize contemporary scientific knowledge. Drawing on a knowledge core of 106 articles, six clusters were identified through bibliographic coupling. The research streams embedded by the clusters deal with the challenges faced in the implementation of BME online education, such as the arrangement of online learning spaces, the promotion of collaboration among learners, the empowerment of instructors to address the learners’ evolving needs, and the structuring of virtual educational institutions. Tailored interventions are required to avoid that BME online education paves the way for anomic learning. Virtual learning spaces should enrich interpersonal exchanges, engaging learners in co-creating value with instructors. Digital technologies enact unprecedented opportunities for online learning, leveraging rich social connections and expanding the reach of educational activities.