Abstract
Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.
| Lingua originale | Inglese |
|---|---|
| Editore | University of Illinois Press |
| Numero di pagine | 109 |
| Volume | 14 |
| Stato di pubblicazione | Pubblicato - 2024 |
Keywords
- Made in Italy, Consumer Culture, Transatlantic Relations
- Post-War Italy-US Exchange
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