Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949-1972

Maria Cristina IULI; CINOTTO SIMONE

Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949-1972

Dipartimento di Studi Umanistici

Risultato della ricerca: Contributo su rivista › Articolo in rivista › peer review

Abstract

Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.

Lingua originale	Inglese
pagine (da-a)	1-13
Numero di pagine	13
Rivista	THE ITALIAN AMERICAN REVIEW
Volume	14
Numero di pubblicazione	2
Stato di pubblicazione	Pubblicato - 2024

Keywords

Globalization.
Made in Italy
Material Culture
Postwar Culture
Transatlantic Relations
Transnational perspective

OSS delle Nazioni Unite

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https://hdl.handle.net/11579/154640

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KW - Transatlantic Relations

KW - Transnational perspective

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KW - Material Culture

KW - Postwar Culture

KW - Transatlantic Relations

KW - Transnational perspective

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Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949-1972

Abstract

Keywords

OSS delle Nazioni Unite

Accesso al documento

Altri file e collegamenti

Fingerprint

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