TY - JOUR
T1 - Successful Product-service Strategies and Managerial Practices
T2 - Product-Service Systems across Life Cycle, 2016
AU - Gaiardelli, Paolo
AU - Songini, Lucrezia
AU - Morgantini, Marzia
AU - Bonesio, Paolo
N1 - Publisher Copyright:
© 2016 The Authors.
PY - 2016
Y1 - 2016
N2 - Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.
AB - Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.
KW - SMEs
KW - assistance service network
KW - case studies
KW - heavy truck industry
KW - managerial practices
KW - product-service strategies
UR - http://www.scopus.com/inward/record.url?scp=84978767517&partnerID=8YFLogxK
U2 - 10.1016/j.procir.2016.03.213
DO - 10.1016/j.procir.2016.03.213
M3 - Conference article
AN - SCOPUS:84978767517
SN - 2212-8271
VL - 47
SP - 102
EP - 107
JO - Procedia CIRP
JF - Procedia CIRP
Y2 - 20 June 2016 through 21 June 2016
ER -