Successful Product-service Strategies and Managerial Practices: A Case Study Research of the Italian Heavy Truck Assistance Networks

Paolo Gaiardelli, Lucrezia Songini, Marzia Morgantini, Paolo Bonesio

Risultato della ricerca: Contributo su rivistaArticolo da conferenzapeer review

Abstract

Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.

Lingua originaleInglese
pagine (da-a)102-107
Numero di pagine6
RivistaProcedia CIRP
Volume47
DOI
Stato di pubblicazionePubblicato - 2016
EventoProduct-Service Systems across Life Cycle, 2016 - Bergamo, Italy
Durata: 20 giu 201621 giu 2016

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