Product service portfolio configuration vs. economic and financial results: an empirical analysis in the Italian truck industry

GAIARDELLI Paolo, G Pezzotta, B Resta, LUCREZIA SONGINI

Risultato della ricerca: Capitolo in libro/report/atti di convegnoContributo in volume (Capitolo o Saggio)peer review

Abstract

Based on an extensive survey involving Italian heavy truck workshops, this paper introduces an empirically-based typology. The research aims at identifying the main features that characterise heavy truck assistance workshops offering similar product-service portfolios and having a comparable service attitude. The developed typology allows a better understanding of the relationship between workshop types and their economic and financial results. The analysis shows that the attitude towards the proposal of comprehensive product-service portfolios supports workshops to prosper in this market, that is affected by weak demand, hard competition and decreasing margins.
Lingua originaleInglese
Titolo della pubblicazione ospiteServiceology for Services - Selected papers of the 1st International Conference of Serviceology
EditoreT. Eds.
Pagine125-132
Numero di pagine8
ISBN (stampa)978-4-431-54815-7
DOI
Stato di pubblicazionePubblicato - 1 gen 2014

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