Nudging consumer towards sustainable consumption choices: effects of psychological distance perceptions.

Laura Grazzini, Nicole Koenig-Lewis

Risultato della ricerca: Contributo alla conferenzaContributo in Atti di Convegnopeer review

Abstract

Government and not-for-profit agencies frequently encourage adoption of ecologically friendly packaging. This study adds to knowledge by understanding more about self-reported (i.e., explicit) and automatic (i.e., implicit) evaluations that may encourage/inhibit consumers’ sustainable food choices. In addition, we seek to contribute important insights into the effectiveness of different message appeals in motivating consumers to engage in sustainable consumption choices. The findings confirmed positive implicit and explicit attitudes towards compostable packaging across two different food categories. Study 1 also showed a dissociation between implicit and explicit associations which informs approaches to nudging changes in consumers’ behaviour towards choice of packaging. Study 2 confirms that a message framed as environmental matched with a more abstract mind-set produces more positive attitudes and intentions toward a sustainable packaging.
Lingua originaleInglese
Pagine1-6
Numero di pagine6
Stato di pubblicazionePubblicato - 1 gen 2017
Pubblicato esternamente
Evento46th EMAC Annual Conference - University of Groningen, Groningen
Durata: 1 gen 2017 → …

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???event.eventtypes.event.conference???46th EMAC Annual Conference
CittàUniversity of Groningen, Groningen
Periodo1/01/17 → …

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