Marketers’ unintended consequences of improving the consumer food experience: discovering the key drivers

Keyphrases

• Unintended Consequences 100%
• Food Experience 100%
• Obesity 33%
• Multidisciplinary Study 33%
• Marketing Strategy 33%
• Marketing Policy 33%
• Leximancer 33%
• Material Orientation 33%
• Overeating 33%
• Text Mining Tool 33%
• Decision Process 33%
• Consumer Experience 33%
• Automated Content Analysis 33%

Social Sciences

• Content Analysis 100%
• Marketing Strategy 100%
• Scientific Activities 100%
• Consumer Experience 100%