International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

GAETANO AIELLO; RAFFAELE DONVITO; LAURA GRAZZINI; B. Godey; D. Pederzoli; B. Wagner; J. Wilson; C. Halliburton

International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

GAETANO AIELLO, RAFFAELE DONVITO, LAURA GRAZZINI, B. Godey, D. Pederzoli, B. Wagner, J. Wilson, C. Halliburton

Risultato della ricerca: Contributo alla conferenza › Contributo in Atti di Convegno › peer review

Abstract

This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

Lingua originale	Italian
Pagine	1-13
Numero di pagine	13
Stato di pubblicazione	Pubblicato - 1 gen 2014
Pubblicato esternamente	Sì
Evento	13rd International Marketing Trends Conference - Venice Durata: 1 gen 2014 → …

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???event.eventtypes.event.conference???	13rd International Marketing Trends Conference
Città	Venice
Periodo	1/01/14 → …

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abstract = "This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).",

author = "GAETANO AIELLO and RAFFAELE DONVITO and LAURA GRAZZINI and B. Godey and D. Pederzoli and B. Wagner and J. Wilson and C. Halliburton",

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International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets. / AIELLO, GAETANO; DONVITO, RAFFAELE; GRAZZINI, LAURA et al.
2014. 1-13 Articolo presentato al 13rd International Marketing Trends Conference, Venice.

Risultato della ricerca: Contributo alla conferenza › Contributo in Atti di Convegno › peer review

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AU - DONVITO, RAFFAELE

AU - GRAZZINI, LAURA

AU - Godey, B.

AU - Pederzoli, D.

AU - Wagner, B.

AU - Wilson, J.

AU - Halliburton, C.

PY - 2014/1/1

Y1 - 2014/1/1

N2 - This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

AB - This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

UR - https://iris.uniupo.it/handle/11579/108719

M3 - Contributo in Atti di Convegno

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T2 - 13rd International Marketing Trends Conference

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