How can a travel agency network survive in the wake of digitalization? Evidence from the Robintur case study

Antonella Capriello, Sabina Riboldazzi

Risultato della ricerca: Contributo su rivistaLetterapeer review

Abstract

In this study, we aimed to explore how an Italian travel agency network is able to maintain and strengthen its competitive position despite growing internet use and new technology development. To this end, we have analyzed the case study of Robintur, using data from multiple sources in the form of document reviews, semi-structured interviews, and in-store observations. Based on our study, we have identified an emerging omni-channel strategy and related consequential actions to be adopted by travel agencies in order to maintain or improve their competitiveness in a fast-changing tourism market.

Lingua originaleInglese
pagine (da-a)1049-1052
Numero di pagine4
RivistaCurrent Issues in Tourism
Volume23
Numero di pubblicazione9
DOI
Stato di pubblicazionePubblicato - 2 mag 2020

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