Higher education and stakeholders’ donations: successful civic crowdfunding in an Italian university

Nathalie Colasanti, Rocco Frondizi, Marco Meneguzzo

Risultato della ricerca: Contributo su rivistaArticolo in rivistapeer review

Abstract

Can civic crowdfunding be used to improve the structures and services offered by public universities? Are stakeholders willing to make donations to such projects? This paper answers these questions by analysing a successful civic crowdfunding project in an Italian university. Stakeholders were found to be willing to engage in crowdfunding and make donations. The key to success is to ensure effective communication and to draw on feelings of belonging to the institution.

Lingua originaleInglese
pagine (da-a)281-288
Numero di pagine8
RivistaPublic Money and Management
Volume38
Numero di pubblicazione4
DOI
Stato di pubblicazionePubblicato - 7 giu 2018
Pubblicato esternamente

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