Fashion luxury brands through online brand associations

G Aiello; R Donvito; V Mazzoli; L. Grazzini

doi:10.7433/SRECP.EA.2016.27

Fashion luxury brands through online brand associations

G Aiello, R Donvito, V Mazzoli, L. Grazzini

Risultato della ricerca: Contributo alla conferenza › Contributo in Atti di Convegno › peer review

Abstract

Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

Lingua originale	Italian
Pagine	147-150
Numero di pagine	4
DOI	https://doi.org/10.7433/SRECP.EA.2016.27
Stato di pubblicazione	Pubblicato - 1 gen 2016
Pubblicato esternamente	Sì
Evento	XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication - Università di Udine Durata: 1 gen 2016 → …

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???event.eventtypes.event.conference???	XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication
Città	Università di Udine
Periodo	1/01/16 → …

Accesso al documento

10.7433/SRECP.EA.2016.27

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