Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors

Keyphrases

• Cultural Festivals 100%
• Cultural Events 100%
• Brand Image 100%
• Destination Branding 66%
• Italy 33%
• Tourism Development 33%
• City Image 33%
• Potential Tourists 33%
• Dynamic Interaction 33%
• Tourism Destination 33%
• Lake Maggiore 33%
• Private Label 33%
• Event Portfolio 33%
• Core Assets 33%
• Strategic Initiatives 33%
• Destination Brand 33%
• Visitor Perspective 33%
• Triggering Process 33%

Social Sciences

• Brand Image 100%
• Festival 100%
• Cultural Events 60%
• Territory 40%
• Italy 20%
• Tourism 20%

Economics, Econometrics and Finance

• Store Brand 100%
• Brand Image 100%