Abstract
In this chapter Corsi, Novelli, and Pettenati analyse the reasons that lead farmers to adopt direct selling or more generally AFNs, distinguishing between on-farm and off-farm direct sales. The issue is discussed first from a theoretical perspective. Next, empirical evidence is presented, using both quantitative and qualitative approaches. Using census data, the determinants of the choice to sell directly on-farm and off-farm are analysed on the basis of farm structural characteristics, farmers’ personal characteristics, and geographical explanatory variables. Then the results of an in-depth qualitative analysis of individual motivations carried out with a focus group of local producers are presented. The results highlight the technical constraints to the adoption of the direct chains as well as the subjective motivations, both monetary and non-monetary.
Lingua originale | Inglese |
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Titolo della pubblicazione ospite | Alternative Food Networks |
Editore | PALGRAVE MACMILLAN |
Pagine | 173-196 |
Numero di pagine | 24 |
ISBN (stampa) | 978-3-319-90408-5 |
DOI | |
Stato di pubblicazione | Pubblicato - 1 gen 2018 |
Keywords
- alternative food networks
- on-farm sales
- off-farm sales
- determinants
- subjective motivations