Abstract
A singular algorithm of ALSOS’s (Alternating Least Squares with Optimal Scaling) is presented. It allows to assign the same scaling to all variables measured on the same categorical level in a categorical regression. The algorithm is applied to a model for measurement and evaluation of Customer Satisfaction (CS). The results seem to support the use of multiplicative models like Cobb-Douglas’s, to analyze how the overall satisfaction of goods or services customers is shaped.
Lingua originale | Inglese |
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Pagine | 537-540 |
Numero di pagine | 4 |
Stato di pubblicazione | Pubblicato - 1 gen 2007 |
Evento | Meeting of Classification and Data Analysis Group of Italian Statistical Society - Macerata Durata: 1 gen 2007 → … |
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???event.eventtypes.event.conference??? | Meeting of Classification and Data Analysis Group of Italian Statistical Society |
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Città | Macerata |
Periodo | 1/01/07 → … |
Keywords
- ALSOS
- Cobb-Douglas models
- Customer Satisfaction