A smart financial advisory system exploiting Case-Based Reasoning

In the financial advisory context, knowledge-based recommendations based on Case-Based Reasoning are an emerging trend. They usually exploit knowledge about past experiences and about the characterization of both customers and financial products. In the present paper, we report the experience related to the development of a case-based recommendation module in a project called SmartFasi. We present a solution aimed at personalizing the asset picking phase, by taking into consideration choices made by customers who have a financial and personal data profile "similar" to the current one. We discuss the notion of distance-based similarity adopted in our system and how to actually implement an asset recommendation strategy integrated with the other software modules of SmartFasi. We finally discuss the impact such a strategy may have both from the point of view of private investors and professional users.