A Bass-type model for a dynamic market with logistic growth

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Abstract

A model of the diffusion of a new product into a market with two segments but following a logistic demographic is considered. The consequent diffusion and adoption curves obtained are compared with previous results from two related models that assume a fixed population and an exponential dynamic market, respectively.
Lingua originaleInglese
Titolo della pubblicazione ospiteAspects of Mathematical Modelling, Mathematics and Biosciences in Interaction - Applications in Science, Medicine, Economics and Management
EditoreBirkhauser
Pagine343-362
Numero di pagine20
ISBN (stampa)978-3-7643-8590-3
Stato di pubblicazionePubblicato - 1 gen 2008

Keywords

  • Bass model
  • adoption
  • diffusion
  • logistic dynamics
  • relative sales

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