Abstract
Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.
| Original language | English |
|---|---|
| Pages (from-to) | 1-13 |
| Number of pages | 13 |
| Journal | THE ITALIAN AMERICAN REVIEW |
| Volume | 14 |
| Issue number | 2 |
| Publication status | Published - 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education
Keywords
- Globalization.
- Made in Italy
- Material Culture
- Postwar Culture
- Transatlantic Relations
- Transnational perspective
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