Successful Product-service Strategies and Managerial Practices: A Case Study Research of the Italian Heavy Truck Assistance Networks

Paolo Gaiardelli; Lucrezia Songini; Marzia Morgantini; Paolo Bonesio

doi:10.1016/j.procir.2016.03.213

Successful Product-service Strategies and Managerial Practices: A Case Study Research of the Italian Heavy Truck Assistance Networks

Paolo Gaiardelli, Lucrezia Songini, Marzia Morgantini, Paolo Bonesio

Research output: Contribution to journal › Conference article › peer-review

Abstract

Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.

Original language	English
Pages (from-to)	102-107
Number of pages	6
Journal	Procedia CIRP
Volume	47
DOIs	https://doi.org/10.1016/j.procir.2016.03.213
Publication status	Published - 2016
Event	Product-Service Systems across Life Cycle, 2016 - Bergamo, Italy Duration: 20 Jun 2016 → 21 Jun 2016

Keywords

SMEs
assistance service network
case studies
heavy truck industry
managerial practices
product-service strategies

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10.1016/j.procir.2016.03.213

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title = "Successful Product-service Strategies and Managerial Practices: A Case Study Research of the Italian Heavy Truck Assistance Networks",

abstract = "Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.",

keywords = "SMEs, assistance service network, case studies, heavy truck industry, managerial practices, product-service strategies",

author = "Paolo Gaiardelli and Lucrezia Songini and Marzia Morgantini and Paolo Bonesio",

note = "Publisher Copyright: {\textcopyright} 2016 The Authors.; Product-Service Systems across Life Cycle, 2016 ; Conference date: 20-06-2016 Through 21-06-2016",

year = "2016",

doi = "10.1016/j.procir.2016.03.213",

language = "English",

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T1 - Successful Product-service Strategies and Managerial Practices

T2 - Product-Service Systems across Life Cycle, 2016

AU - Gaiardelli, Paolo

AU - Songini, Lucrezia

AU - Morgantini, Marzia

AU - Bonesio, Paolo

PY - 2016

Y1 - 2016

N2 - Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.

AB - Still very little is known about the adoption of servitization of heavy truck assistance network since, up to now, literature has been focusing on focal companies. The withstanding aim of this article is to understand, through a case study analysis, the peculiarities of successful heavy truck workshops, investigating the main elements of their business model (BM) strategies, management practices and manoeuvres that allowed them to achieve noteworthy valuable results. 19 workshops operating in the Italian heavy truck industry have been interviewed and managerial implications discussed according to the four main pillars of the BM Canvas proposed by Osterwalder.

KW - SMEs

KW - assistance service network

KW - case studies

KW - heavy truck industry

KW - managerial practices

KW - product-service strategies

UR - http://www.scopus.com/inward/record.url?scp=84978767517&partnerID=8YFLogxK

U2 - 10.1016/j.procir.2016.03.213

DO - 10.1016/j.procir.2016.03.213

M3 - Conference article

AN - SCOPUS:84978767517

SN - 2212-8271

VL - 47

SP - 102

EP - 107

JO - Procedia CIRP

JF - Procedia CIRP

Y2 - 20 June 2016 through 21 June 2016

ER -

Successful Product-service Strategies and Managerial Practices: A Case Study Research of the Italian Heavy Truck Assistance Networks

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Keywords

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