Abstract
[Machine translation] The volume presents a system for managing business information, in which environment, strategic and organizational aspects are fully integrated. The analysis of business processes makes it possible to fully grasp the characteristics of organized business management and the functionality of information systems, of which customer relationship management and digital marketing are currently, in the tourism sector, a strategic and decisive component
| Translated title of the contribution | [Machine translation] Integrated information systems for tourist services |
|---|---|
| Original language | Italian |
| Publisher | G. Giappichelli Editore srl |
| Number of pages | 130 |
| ISBN (Print) | 9791221102024 |
| Publication status | Published - 2023 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education
Keywords
- Business Process Management
- CRM
- Sistemi informativi
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