Marketers; unintended consequences of improving the consumer food experience: Discovering the key drivers

Antonella Capriello; Rohail Hassan

doi:10.1016/B978-0-12-817792-1.00004-6

Marketers; unintended consequences of improving the consumer food experience: Discovering the key drivers

Antonella Capriello
, Rohail Hassan

Department of Economics and Business Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study aims to explore the key drivers of the unintended consequences of marketers’ strategies to improve the consumer food experience. With a focus on the evolution of studies between 2000 and 2019, this study adopts a comparative automated content analysis using Leximancer, a text-mining tool for analyzing and visualizing concepts and themes in texts. For this analysis, we select 52 relevant journal articles. The findings reveal that marketing strategies and policies are the key drivers of unintended consequences of improving the consumer experience, engendering critical issues including obesity, materialistic orientation, overeating, and customers’ unaware decision processes. We conclude by highlighting the importance of interdisciplinary and multidisciplinary studies to advance the research activity in this field.

Original language	English
Title of host publication	Case Studies on Food Experiences in Marketing, Retail, and Events
Publisher	Elsevier
Pages	35-49
Number of pages	15
ISBN (Electronic)	9780128177921
DOIs	https://doi.org/10.1016/B978-0-12-817792-1.00004-6
Publication status	Published - 1 Jan 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

Automated content analysis
Consumer food experience
Food marketing
Leximancer
Unintended consequences

Access to Document

10.1016/B978-0-12-817792-1.00004-6

Cite this

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abstract = "This study aims to explore the key drivers of the unintended consequences of marketers{\textquoteright} strategies to improve the consumer food experience. With a focus on the evolution of studies between 2000 and 2019, this study adopts a comparative automated content analysis using Leximancer, a text-mining tool for analyzing and visualizing concepts and themes in texts. For this analysis, we select 52 relevant journal articles. The findings reveal that marketing strategies and policies are the key drivers of unintended consequences of improving the consumer experience, engendering critical issues including obesity, materialistic orientation, overeating, and customers{\textquoteright} unaware decision processes. We conclude by highlighting the importance of interdisciplinary and multidisciplinary studies to advance the research activity in this field.",

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AB - This study aims to explore the key drivers of the unintended consequences of marketers’ strategies to improve the consumer food experience. With a focus on the evolution of studies between 2000 and 2019, this study adopts a comparative automated content analysis using Leximancer, a text-mining tool for analyzing and visualizing concepts and themes in texts. For this analysis, we select 52 relevant journal articles. The findings reveal that marketing strategies and policies are the key drivers of unintended consequences of improving the consumer experience, engendering critical issues including obesity, materialistic orientation, overeating, and customers’ unaware decision processes. We conclude by highlighting the importance of interdisciplinary and multidisciplinary studies to advance the research activity in this field.

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KW - Consumer food experience

KW - Food marketing

KW - Leximancer

KW - Unintended consequences

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M3 - Chapter

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BT - Case Studies on Food Experiences in Marketing, Retail, and Events

PB - Elsevier

ER -

Marketers; unintended consequences of improving the consumer food experience: Discovering the key drivers

Abstract

UN SDGs

Keywords

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