Luoghi di lentezza e identità locale: percorsi partecipati di conoscenza e di turismo

[Machine translation] The idea of travel, today, has changed a lot. It was before the pandemic event, but certainly the events of the last year and a half have revealed what needs to be acquired and opportunities to seize tourist practices and activities that are increasingly based on slowness and sustainability. Promote quality and experience by contrasting with mass, fast and consumer tourism that undervalues the typicality of a place; gaining knowledge and discovery of organic and zero-kilometer foods; satisfying the propensity to move to destinations attentive to energy saving, recycling to pursue sustainable values towards healthier and more real tourism. These are some traits that proximity, imposed and affirmed as the effect on tourism of the Covid-19 pandemic, has qualified as factors common to contemporary modes of travel and, at the same time, has made shared value elements on the part of a tourist demand oriented to the search for safe, responsible, sustainable proposals. The tourist is looking for the emotions and sensations that different destinations can evoke and satisfy; consequently, tourist companies or the destinations themselves become “suppliers” of emotions and experiences. The typicality of food and traditions, the cultural heritages and even the “minimum” resources of the place become values capable of differentiating, qualifying and personalizing services and proposals. In this perspective, the travel destination is increasingly seen as a cultural message (Albanese, 2013). For those who travel slowly, the desire to “go further” has grown and strengthened in recent years, to learn about the environmental impact of a tourist facility and the ecological sensitivity of the managers or the origin of the food before buying a particular service. And with the ecological-environmental dimension, moments “away from home” are loaded with senses and meanings, both individual and collective, electing them as opportunities for encounter, exchange, cultural and social immersion in the realities visited. This is how territories emerge, with their landscapes, their material and immaterial products, their stories, local identities and heritages, the events of those who have lived them and those who animate them. , It seems almost paradoxical, but the crisis caused by the pandemic shock occurred at a time characterized by a heated debate on some key issues related to the management of tourist flows in destinations. These include overtourism, both in some large cities and in some locations, including seaside ones; the undesirable effects of cruise tourism; the need to depolarize flows by distributing them to areas characterized by lower anthropogenic pressure; the need and desire to preserve the values of local identities (Morvillo, Becheri, 2020). Based on these general framework bases, the contribution aims to present the declinations of slow tourism, and then immerse itself in some territorial contexts that carry participatory projects of knowledge, sharing and tourism.