International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

GAETANO AIELLO; RAFFAELE DONVITO; LAURA GRAZZINI; B. Godey; D. Pederzoli; B. Wagner; J. Wilson; C. Halliburton

International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

GAETANO AIELLO
, RAFFAELE DONVITO
, LAURA GRAZZINI
, B. Godey
, D. Pederzoli
, B. Wagner
, J. Wilson
, C. Halliburton

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

Original language	Italian
Pages	1-13
Number of pages	13
Publication status	Published - 1 Jan 2014
Externally published	Yes
Event	13rd International Marketing Trends Conference - Venice Duration: 1 Jan 2014 → …

Conference

Conference	13rd International Marketing Trends Conference
City	Venice
Period	1/01/14 → …

Cite this

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title = "International Retailing of {\textquoteleft}Made in Italy{\textquoteright} Products: the Results of an Observational Research Study in French and UK markets",

abstract = "This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).",

author = "GAETANO AIELLO and RAFFAELE DONVITO and LAURA GRAZZINI and B. Godey and D. Pederzoli and B. Wagner and J. Wilson and C. Halliburton",

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language = "Italian",

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T1 - International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

AU - AIELLO, GAETANO

AU - DONVITO, RAFFAELE

AU - GRAZZINI, LAURA

AU - Godey, B.

AU - Pederzoli, D.

AU - Wagner, B.

AU - Wilson, J.

AU - Halliburton, C.

PY - 2014/1/1

Y1 - 2014/1/1

N2 - This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

AB - This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).

UR - https://iris.uniupo.it/handle/11579/108719

M3 - Contributo in Atti di Convegno

SP - 1

EP - 13

T2 - 13rd International Marketing Trends Conference

Y2 - 1 January 2014

ER -

International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets

Abstract

Conference

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Cite this