Il ruolo del consumatore nella strategia verde dell’Unione europea: considerazioni sulle proposte normative in materia di informazioni ambientali

[Machine translation] In the European Union's green strategy, the consumer has a central position. Thanks to its power of choice, in fact, it can influence market developments with regard to the sustainability of products, the green choices of companies, compliance with specific commitments in terms of SDGs and commercial transparency. For this reason, the European Commission has included in the package of measures to accompany the ecological transition some proposals for directives aimed at strengthening consumers' right to transparent and fair information, as well as to further clarify the responsibilities of Economic Operators in this area. The approval process of these rules is still ongoing: the European Commission has included them in its 2024 work program, reaffirming their centrality in the legal architecture of the Green Deal. However, there are some doubts about the actual possibility that all the provisions contained in them are finally approved before the end of the legislature in June 2024 and, at the same time, some measures still have critical issues in terms of fairness and competition that would require greater reflection. The article, after presenting the overall scenario described, will outline the legal elements that would require additional reflection and that could possibly be improved even when implementing the regulations in question., Abstract (ENG), The European Union’s green strategy pays particular attention to the role of consumer in the contemporary processo of ecological transition. In fact, thanks to their power of choice, consumers can condition market development with regard to the sustainability of products, the green choices of companies, their compliance with precise commitments in terms of SGDs and commercial transparency etc. For this reason, the European Commission has included in the package of measures accompanying the ecological transition some proposals for directives aimed at strengthening the right of consumers to transparent and fair information, also in order to further clarify the responsibilities of economic operators in this area. The legislative process is still in progress: the European Commission has included them in its work programme 2024 reaffirming their centrality in the legal architecture of the Green Deal. However, there are some doubts as to whether it is actually possible for all the provisions contained in the two proposals of directives to be finally adopted before the end of the parliamentary term in June 2024. At the same time, some of these measures still have serious implications in terms of competition, which would require further reflection. After presenting the overall scenario described, This article will outline the legal elements that would require additional reflection and that could also be improved during the enforcement of the rules in question.