Identifying and Selecting the Right Influences in the Digital Era

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Influencing Marketing. Building Brand Communities and Engagment
Publisher	Routledge
Pages	43-58
Number of pages	16
ISBN (Print)	978-0-367-33868-8
Publication status	Published - 2021

Access to Document

@inbook{d10745d6081347c58518f3e87616045d,

title = "Identifying and Selecting the Right Influences in the Digital Era",

author = "S. Riboldazzi and Antonella CAPRIELLO",

year = "2021",

language = "English",

isbn = "978-0-367-33868-8",

pages = "43--58",

booktitle = "Influencing Marketing. Building Brand Communities and Engagment",

publisher = "Routledge",

address = "United Kingdom",

}