Abstract
Can civic crowdfunding be used to improve the structures and services offered by public universities? Are stakeholders willing to make donations to such projects? This paper answers these questions by analysing a successful civic crowdfunding project in an Italian university. Stakeholders were found to be willing to engage in crowdfunding and make donations. The key to success is to ensure effective communication and to draw on feelings of belonging to the institution.
| Original language | English |
|---|---|
| Pages (from-to) | 281-288 |
| Number of pages | 8 |
| Journal | Public Money and Management |
| Volume | 38 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 7 Jun 2018 |
| Externally published | Yes |
Keywords
- Crowdfunding
- donations
- higher education
- social engagement
- social innovation
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