@inbook{9c4fab86d9d542d39c61afc3ac87dce7,
title = "Fostering audience awareness and iterative collaboration for the creation of promotional texts: An online trans-cultural writing project between theory and practice",
keywords = "Blended Learning, Collaborative Writing, Communication Standards, Cross-Cultural Virtual Teams, Intercultural Communication, Project-Based Learning, Usability Testing, Writing and Translation Practices, Blended Learning, Collaborative Writing, Communication Standards, Cross-Cultural Virtual Teams, Intercultural Communication, Project-Based Learning, Usability Testing, Writing and Translation Practices",
author = "LAURA TOMMASO and Massimo Verzella",
year = "2018",
month = jan,
day = "1",
doi = "10.4018/978-1-5225-4154-7",
language = "English",
isbn = "9781522541547",
pages = "1--25",
booktitle = "Multilingual Writing and Pedagogical Cooperation in Virtual Learning Environments",
publisher = "IGI GLOBAL",
}