Fashion luxury brands through online brand associations

G Aiello; R Donvito; V Mazzoli; L. Grazzini

doi:10.7433/SRECP.EA.2016.27

Fashion luxury brands through online brand associations

G Aiello
, R Donvito
, V Mazzoli
, L. Grazzini

Research output: Contribution to conference › Paper › peer-review

Abstract

Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

Original language	Italian
Pages	147-150
Number of pages	4
DOIs	https://doi.org/10.7433/SRECP.EA.2016.27
Publication status	Published - 1 Jan 2016
Externally published	Yes
Event	XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication - Università di Udine Duration: 1 Jan 2016 → …

Conference

Conference	XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication
City	Università di Udine
Period	1/01/16 → …

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10.7433/SRECP.EA.2016.27

Cite this

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title = "Fashion luxury brands through online brand associations",

abstract = "Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers{\textquoteright} brand associations that origin from luxury fashion bloggers{\textquoteright} social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.",

author = "G Aiello and R Donvito and V Mazzoli and L. Grazzini",

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doi = "10.7433/SRECP.EA.2016.27",

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AU - Aiello, G

AU - Donvito, R

AU - Mazzoli, V

AU - Grazzini, L.

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Y1 - 2016/1/1

N2 - Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

AB - Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

UR - https://iris.uniupo.it/handle/11579/108693

U2 - 10.7433/SRECP.EA.2016.27

DO - 10.7433/SRECP.EA.2016.27

M3 - Contributo in Atti di Convegno

SP - 147

EP - 150

T2 - XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication

Y2 - 1 January 2016

ER -

Fashion luxury brands through online brand associations

Abstract

Conference

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