Exploring the Potential of Travel Reviews: Implications for Strategy Formulation and Implementation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Marketing in Tourism Services
Publisher	Emerald Group Publishing
Pages	319-333
Number of pages	15
ISBN (Print)	9781780520704
Publication status	Published - 1 Jan 2012

Cite this

@inbook{9a5cfb8325084a6e91fdcfe9d5ee7381,

title = "Exploring the Potential of Travel Reviews: Implications for Strategy Formulation and Implementation",

author = "Antonella CAPRIELLO",

year = "2012",

month = jan,

day = "1",

language = "English",

isbn = "9781780520704",

pages = "319--333",

booktitle = "Strategic Marketing in Tourism Services",

publisher = "Emerald Group Publishing",

}