Ethical branding in Franchising: Implications for brand values and corporate culture

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Ethical Branding and Marketing
Subtitle of host publication	Cases and Lessons
Publisher	Taylor and Francis Inc.
Pages	35-49
Number of pages	15
ISBN (Electronic)	9780429809347
ISBN (Print)	9780429442520
DOIs	https://doi.org/10.4324/9780429442520
Publication status	Published - 15 Apr 2019

Access to Document

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title = "Ethical branding in Franchising: Implications for brand values and corporate culture",

author = "Antonella Capriello and Rohail Hassan",

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TY - CHAP

T1 - Ethical branding in Franchising

T2 - Implications for brand values and corporate culture

AU - Capriello, Antonella

AU - Hassan, Rohail

PY - 2019/4/15

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UR - https://www.scopus.com/pages/publications/85065893167

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BT - Ethical Branding and Marketing

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