ARTEMISIA: i giardini botanici come palcoscenico del turismo contemporaneo

[Machine translation] The volume stems from the experience of the Green Attraction study day. Gardens as a stage for contemporary tourism, held in Verbania on 18 October 2025 as part of Artemisia's initiatives. Art and gardens and the PNRR NODES project. Although it originates from the scientific comparison developed during the event, the work is not configured as a collection of acts, but as the result of a process of critical reworking and systematization of contributions, reorganized in an autonomous and interdisciplinary perspective. The volume explores the role of gardens and cultural landscapes as strategic resources for contemporary tourism, highlighting their cultural, identity, educational and territorial value. Through case studies, theoretical reflections and national and international experiences, the relationships between green heritage, practices of slow and conscious use, sustainability and local development are analyzed, contributing to the debate on garden tourism and new forms of land enhancement.