Abstract
A model of the diffusion of a new product into a market with two segments but following a logistic demographic is considered. The consequent diffusion and adoption curves obtained are compared with previous results from two related models that assume a fixed population and an exponential dynamic market, respectively.
| Original language | English |
|---|---|
| Title of host publication | Aspects of Mathematical Modelling, Mathematics and Biosciences in Interaction - Applications in Science, Medicine, Economics and Management |
| Publisher | Birkhauser |
| Pages | 343-362 |
| Number of pages | 20 |
| ISBN (Print) | 978-3-7643-8590-3 |
| Publication status | Published - 1 Jan 2008 |
Keywords
- Bass model
- adoption
- diffusion
- logistic dynamics
- relative sales
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